Press Release

March 2010

Automechanika Argentina is the meeting point of the main
companies and the most important actors of the automotive
industry in the region.

In edition 2010 it will offer many training sessions among which
stands out the presentation of “Tuner Challenge".

The South America's International Automotive Trade Fair from
Design to Maintenance and Recycling, has become an essential
event where businessmen, retailers, repairers and professionals of
the sector find the last features in products, systems and services for the automotive market.

The Argentine automotive complex has 10 terminal companies, 400
spare part manufacturing companies (mainly in Buenos Aires,
Córdoba, San Juan, San Luis, Santa Fe and Tierra del Fuego
provinces), employs more than 53,000 workers and exports to more
than 70 countries. This encouraging panorama allows foretelling a
favorable scene for the short sector and medium term and it is
esteem that during year 2010 will be made 650,000 vehicles.

Before this prosperous situation, the organizers are expecting the
participation of 500 exhibitors and the visit of more than 42,000
professionals and industrialists of the sector. The results obtained
edition after edition caused that from the year 2000 the amount of
exhibitors is increased in a 58% and a 53% the number of visitors
which demonstrates the success of the event.

In its next edition, Automechanika Argentina will carry out again the
“Tuner Challenge”. A team made up by 100 people, among them painters, mechanics, upholsterers, electricians, and other technicians, will work in the preparation of two vehicles with components, tools and the know-how supplied by exhibitors. Transformation of the body, engine, interior equipment and paint will be done step-by-step. It will be an exclusive space to observe the “live” work of the professionals and know the virtues of the product used.

Automechanika Argentina 2010 will take place on November 17 – 20, 2010 in La Rural Trade Center.

This event has been exclusively planned for professionals of the
sector. People under 16 years even attending with an adult will not be admitted.

For more information: www.automecahanika.com.ar

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 424 million euros in sales in 2009* and more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners,
giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009*, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside
Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2009)

About Indexport Messe Frankfurt
Created in 1990, Indexport is a service company specialized in access to market. As from year 2003, through the purchase of stock by the German company, Indexport became Indexport Messe Frankfurt, the Argentinean affiliate of the worldwide trade fair organization leader. The purpose of the exhibitions is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the development of the technological pole in each area.
The current portfolio of shows of Indexport Messe Frankfurt includes the following:
Automechanika Argentina, BIEL Light+Building, Cosmesur Beautyworld Buenos Aires, ExpoFerretera, Hair&Beauty Buenos Aires, Intersec Buenos Aires, Automechanika Argentina 2010 Buenos Aires, Tecno Fidta and a number of congresses.
More information at: www.indexport.com.ar