July 2010

Automechanika Argentina is the meeting point of the main
companies and the most important actors of the automotive
industry in the region.

The fair has the institutional support of more than 40
associations and cameras of the sector besides embassies,
ministries and government departments. Also, it was again
declared of interest by the National Presidency and the
Government of the Autonomous City of Buenos Aires.

Argentina in the automotive market
The Argentine automotive complex has 10 terminal companies, 400
spare part manufacturing companies (mainly in Buenos Aires,
Córdoba, San Juan, San Luis, Santa Fe and Tierra del Fuego
provinces), employs more than 53,000 workers and exports to more
than 70 countries. This encouraging panorama allows foretelling a
favorable scene for the short and medium term and it is esteem that
during year 2010 will be made 650,000 vehicles.

Argentina is undoubtedly an economic and commercial referent for
South American countries. Within the industrial deployment shown by our country, the automotive sector -including terminals, spare part manufacturers, production services and commercial circuit- it is
favorably positioned in the current economic context.

In the new national and international situation, Argentina is shaping
up as the chosen destination for investments and the new edition of
Automechanika Argentina appears to be the ideal place to do
business within the automotive market.

The importance that Automechanika Argentina has for the South
American region is reflected in the outstanding participation of
exhibitors coming from the following 14 countries: Australia, Brazil,
Canada, China, France, Germany, Hong Kong, India, Italy, Malaysia,
New Zealand, Taiwan, Turkey and United States.

Automechanika Academy, a space for professional training and updating
Automechanika Argentina has become an essential event in which
businessmen, shopkeepers and professionals of the sector find the
latest news in products, systems and services for the spare part
market.

In its next edition, Automechanika Argentina will carry out again the
“Tuner Challenge II”. A team made up by 100 people, among them
painters, mechanics, upholsterers, electricians, and other technicians, will work in the preparation of two vehicles with components, tools and the know-how supplied by exhibitors. Transformation of the body, engine, interior equipment and paint will be done step-by-step. It will be an exclusive space to observe the “live” work of the professionals and know the virtues of the product used.

Automechanika Argentina, an excellent opportunity for
developing new marketing channels
The business exhibitions are excellent platforms to launch new
products and services and for their strategic positioning in the
national, regional and international market.

Thus, Indexport Messe Frankfurt jointly with Fundación Export.Ar will
carry out the third edition of the International Matchmaking Program
of Spare Part Buyers. These meetings will provide an excellent
opportunity for spare part manufacturers and national automotive
industry representatives to enter the exports circuit and do
commercial transactions.

Automechanika Argentina 2010 will be held from November 17 - 20 at La Rural Trade Center. The South America's International
Automotive Trade Fair from Design to Maintenance and Recycling will have a surface of 40,000 sqm and will be visited by 42,500
professional visitors and 550 exhibitor´s companies.

Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 424 million euros in sales in 2009* and more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners,
giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2009*, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside
Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2009)

About Indexport Messe Frankfurt
Created in 1990, Indexport is a service company specialized in access to market. As from year 2003, through the purchase of stock by the German company, Indexport became Indexport Messe Frankfurt, the Argentinean affiliate of the worldwide trade fair organization leader. The purpose of the exhibitions is to promote actual business meetings to boost activity in regional markets, in the domestic market and in turn prompt the development of the technological pole in each area.
The current portfolio of shows of Indexport Messe Frankfurt includes the following:
Automechanika Argentina, BIEL Light+Building, Cosmesur Beautyworld Buenos Aires, ExpoFerretera, Hair&Beauty Buenos Aires, Intersec Buenos Aires, Automechanika Argentina 2010 Buenos Aires, Tecno Fidta and a number of congresses.
More information at: www.indexport.com.ar